Posted: February. 22, 2011

Trigg Laboratories Launches Wet Microsite with Doctor

AVN.com - 2.22.2011

LOS ANGELES—Trigg Laboratories, trusted maker of Wet, a best-selling specialty line of personal lubricants and intimacy products, has launched a microsite in conjunction with company spokesperson Jennifer R. Berman, M.D., a leading expert on sexual health issues.

The site, designed to help men and women optimize their sexual health, will feature articles and tip sheets from Dr. Berman, as well as a Q&A section where she will answer questions submitted by consumers. A live chat feature, through which visitors can interact directly with Dr. Berman, will be added in the coming weeks.

“Since our founding in 1989, Trigg Laboratories has been dedicated to improving the sex lives and overall sexual well-being of our customers,” said Trigg Laboratories founder Michael Trigg. “This partnership with Dr. Berman enables us to provide top-of-the-line advice from a trusted medical professional.”

“One of the things I enjoy most about my job is being able to really improve the lives of couples and individuals by helping them solve sexual health issues,” Dr. Berman said. “As these are often sensitive topics for people to discuss, I look forward to offering advice via the new Wet site, as well as using it to raise awareness of lesser recognized sexual health issues.”

On Feb. 2, 2011, Trigg Laboratories announced that Dr. Berman, an internationally renowned expert and pioneer in the field of female urology and female sexual medicine, had agreed to act as a spokesperson for the Wet brand. Dr. Berman is the director of the Berman Women’s Wellness Center in Los Angeles and is considered America's leading expert on women’s sexual health issues. She is one of only a few female urologists in the United States. Dr. Berman pioneered clinical research studies on the physiology of female sexual function and dysfunction, as well as the medical therapies for female sexual function complaints.

Dr. Berman is also the co-author of the best-selling book For Women Only: A Revolutionary Guide to Overcoming Sexual Dysfunction and Reclaiming Your Sex Life, as well as the book Secrets of the Sexually Satisfied Woman: Ten Keys to Unlocking Ultimate Pleasure. For additional information on Dr. Berman, visit BermanSexualHealth.com.

Doctor recommended and trusted for more than 20 years, Wet has been a market leader in the development of personal lubricants with a commitment to enhance intimacy and sexual well being. For additional information on all Wet products, visit StaysWetLonger.com.

Founded in 1989 by Michael Trigg, Trigg Laboratories manufactures premium sexual wellness and consumer healthcare products and is parent company to Wet International, Inc., one of the world’s best-selling specialty lines of personal lubricants and intimacy products. Developed, formulated and packaged at Trigg Laboratories’ 52,000-square-foot, state-of-the-art facility in Valencia, Calif., each of Wet’s 80-plus products are tested to comply with stringent FDA medical device regulations and boast exceptional purity, consistency and comfort levels. Wet is currently available in 62 countries.


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