Posted: November. 17, 2011
Trigg Laboratories Supports PEOPLE Magazine's Pull of Wet Platinum Advertisement
Penn State Scandal Forces PEOPLE Editor to Remove Personal Lubricant Advertisement from Magazine
LOS ANGELES, CA — November 17, 2011 — Trigg Laboratories announced today that a full page advertisement for the company's best-selling Wet® Platinum® Premium Lubricant was pulled from the November 28, 2011 issue of PEOPLE Magazine. The advertisement creative features an image of two pairs of feet, one larger and one smaller, sticking out of a bathtub with the tagline, "Play in the Bedroom, Bath, Spa or Shower." PEOPLE's Managing Editor made a last-minute decision not to run the advertisement due to heightened sensitivity resulting from the Penn State scandal, which is covered in the Sexiest Man Alive issue. An apology was made to Trigg for any inconvenience this may have caused.
"We respect and support PEOPLE Magazine's decision to pull the Wet Platinum advertisement from the Sexiest Man Alive issue," said Michael Trigg, CEO of Trigg Laboratories. "While the original creative was intended to denote a consenting adult man and woman together in a bathtub, we understand how the image and tagline can be misconstrued, especially in light of the troubling allegations of child abuse at Penn State. Our creative team will work closely with PEOPLE to create a revised version that shows the benefits of Wet Platinum. We look forward to publishing our new advertisement and working with PEOPLE Magazine on the upcoming Best of 2011 issue."
The original creative had run previously in OK! Magazine, In Touch Weekly and earlier issues of PEOPLE, and was set to run in PEOPLE's Sexiest Man Alive issue featuring actor Bradley Cooper. Time, Inc., the publisher of PEOPLE Magazine, incurred charges to pull the advertisement late at night on November 11th because they had already plated at some plants. "Trigg Laboratories looks forward to the new Wet Platinum advertisement that will run in the December 26, 2011 issue of PEOPLE Magazine pending approval from Time, Inc. We remain dedicated to creating fun-loving, intimacy enhancing products for use only by consenting adults," said Michael Trigg.
About Trigg Laboratories
Founded in 1989 by Michael Trigg, Trigg Laboratories manufactures premium sexual wellness and consumer health care products and is parent company to Wet® brand, the world's best-selling specialty line of personal lubricants and intimacy products. Developed, formulated and packaged at Trigg Laboratories' 63,000 square foot state-of-the-art facility in Valencia, California, each of Wet's 80+ products are manufactured in an FDA inspected medical device manufacturing facility and boast exceptional purity, consistency and comfort levels. Wet® is currently available in 62 countries.