It’s rare for a company to be profitable from day one and even rarer to thrive in a down economy. One business that’s defied the odds has found success in an unlikely market…personal lubricants.
Michael Trigg, founder and CEO of Trigg Laboratories, saw the use of condoms skyrocketing in the late 1980’s connected to concerns about the spread of HIV. “Since condoms are more likely to break without the use of a lubricant, the timing was right to hit the market with a packaged lube positioned to emphasize safe sex and the ‘fun factor’ instead of fear,” said Trigg. The company opened its doors in 1989 in a 1000-square-foot facility and has experienced double-digit growth year after year. Trigg is now headquartered in a 52,000-square-foot FDA-inspected medical device manufacturing facility in Valencia, California, and produces 80+ products with distribution in 62 countries.
“The company’s premium lubricant, Wet®, is the only brand to survive the leap from specialty boutiques to the mass market,” says Jennifer Martsolf, VP Marketing. “Wet is currently the #3 brand, with three SKUS in the top 25.”
Chicago OBGYN Lauren Streicher, MD, recommends Wet® Platinum® to ease painful sex. “Dryness can make intercourse painful and sometimes impossible,” explains Streicher, Associate Clinical Professor of OBGYN at Northwestern University. “Wet’s premium silicone lubricant also works as a complement to hormone therapy, non-hormonal moisturizers and even the new pharmaceutical pill prescribed to relieve pain during sex.”
In August Wet® Platinum® was approved as an FDA 510(k) medical device, and in July, 95% of all Wet® products manufactured at Trigg Laboratories qualified for Kosher certification. “The ‘K’ imprint on our packages says that we maintain the highest standards of purity and answer to a higher authority,” said Trigg. “America’s Rabbi” Shmuley Boteach, New York Times bestselling author of Kosher Sex, is a fan.
ABOUT: Founded by Michael Trigg in 1989, Trigg Laboratories, Inc. manufactures premium sexual wellness products at its 52,000 square foot, state-of-the-art facility in Valencia, CA. Trigg Laboratories develops, formulates and packages all of Wet’s 80+ products onsite. Tested to comply with FDA’s strict Medical Device Quality System Regulations (QSR) and current Good Manufacturing Practices (cGMP), all formulas are developed to ensure exceptional purity, consistency and comfort levels. Currently available in 62 countries, Wet® is available nationwide at all leading retailers where personal products are sold.
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